Shopping in Florence: The Ultimate Guide to Fashion Streets, Artisan Markets & Luxury Finds
Florence isn’t just the cradle of the Renaissance—it’s also a global fashion destination where centuries-old craftsmanship meets cutting-edge style. From luxury boutiques to leather markets, the city’s shopping scene is as diverse and dazzling as its art and architecture. Whether you’re hunting for a designer handbag, handcrafted jewelry, or the perfect pair of Italian leather shoes, Florence offers a retail experience that’s both elegant and authentic.
Via de’ Tornabuoni: Florence’s Luxury Fashion Avenue
Known as the most prestigious shopping street in Florence, Via de’ Tornabuoni is where Italian fashion royalty reigns. Lined with historic palaces and flagship boutiques, this street is a must-visit for luxury lovers.
Brands to Explore
- Gucci (Florence’s hometown hero)
- Prada
- Salvatore Ferragamo
- Roberto Cavalli
Atmosphere
The street’s grandeur is amplified by Renaissance architecture, including Palazzo Strozzi, which often hosts contemporary art exhibitions. It’s the perfect blend of style and history.
Via della Vigna Nuova: Sophistication Meets Style
Running parallel to Via de’ Tornabuoni, Via della Vigna Nuova offers a slightly quieter but equally chic shopping experience.
Featured Stores
- Armani
- Versace
- Boutique ateliers and concept stores
Vibe
Elegant and refined, this street is ideal for those who appreciate tailored fashion, minimalist design, and exclusive collections.
Via dei Calzaiuoli: Florence’s Pedestrian Shopping Boulevard
Connecting Piazza del Duomo to Piazza della Signoria, Via dei Calzaiuoli is a lively pedestrian street packed with international brands, Italian fashion, and local boutiques.
Popular Shops
- Zara
- H&M
- Disney Store
- Local shoe and accessory shops
Experience
Perfect for window shopping, family strolls, and impulse buys, this street buzzes with energy and offers something for every budget.
Via Roma: Elegance Near Piazza della Repubblica
Just steps from the historic cafés of Piazza della Repubblica, Via Roma is a blend of high-end fashion and modern retail.
Highlights
- Louis Vuitton
- Max Mara
- LuisaViaRoma (Florence’s iconic concept store)
Ambiance
Enjoy a cappuccino at Caffè Gilli before diving into a day of shopping. The street’s mix of heritage and haute couture makes it a favorite among fashionistas.
Via del Corso: Historic Charm Meets Retail Variety
Via del Corso offers a more eclectic shopping experience, with a mix of souvenir shops, leather boutiques, and fashion stores.
What to Find
- Local leather goods
- Trendy clothing
- Artisan crafts
Character
With its old-world architecture and narrow alleys, this street feels like a walk through Florence’s past—with plenty of shopping stops along the way.
Mercato di San Lorenzo: Florence’s Leather & Craft Market
Though not a street, the San Lorenzo Market is a Florentine shopping institution. It’s the best place to find authentic leather goods, handmade souvenirs, and Tuscan delicacies.
Must-Buys
- Leather jackets, bags, belts
- Handcrafted notebooks and accessories
- Local cheeses, olive oils, and spices
Experience
Bustling and colorful, the market offers a sensory overload and a chance to haggle like a local.
Ponte Vecchio: Jewelry Shopping on a Historic Bridge
Florence’s most iconic bridge, the Ponte Vecchio, is lined with gold and silver jewelry shops that have been operating for centuries.
What to Expect
- Antique jewelry
- Custom gold pieces
- Family-run boutiques
Ambiance
Shopping here feels like stepping into a Renaissance painting—with glittering treasures and river views to match.